Tag Archive for media

Starting a PhD

Following completion of my honours year in 2012, I applied for and received admission to a PhD program at the University of Wollongong, and an Australian Postgraduate Award.

I’m looking forward to beginning work on the project, but at this stage it is still in the very early developmental phase so I’m finding it hard to get genuinely excited about the work. Nonetheless, I think I’ve developed an interesting, challenging and valuable research proposal. Partly in a bid to launch myself into this project, this post outlines my research project – largely without the academic language that the actual proposal is littered with – and the key topics in my project. Then, whenever someone asks me what I’m studying, I’m handing them a URL!

The topic makes good use of my experience and studies in communications and media, and also builds on my interests in politics.

Title 

I set out to keep the title of my thesis simple, but my supervisor suggested it needed to include more detail. So, while I liked simply “Hyperlocal eGovernment”, it now is appendaged with: “participatory media practices by local government authorities in NSW”. Posed as a question, it would basically be ‘How do NSW Councils use participatory media?’ Ah, but what is participatory media? And what the hell is ‘hyperlocal?’ Read on!

Key Topics

  • Hyperlocal: this term has largely come from a new media form of journalism that focuses on neighbourhood news. ‘Hyperlocal’ news is specific to distinct small communities. It is a somewhat fluid term, but denotes geographic areas much smaller than Australian (and American) states, and also smaller than regions such as “the Illawarra“. For my purposes, I am finding the boundaries of ‘hyperlocal’ at the edges of local government/council areas.
  • eGovernment: short for ‘electronic government’, this term largely relies on communicative technologies and strategies. Governments of all sorts are beseeched to communicate more and better with employees, citizens, visitors, businesses and others. The term also refers to delivering government services and processes via electronic resources. I’m interested in how well this term applies to what local governments do with electronic tools, including the internet. Does the term apply to how they do business? If not, why not? Perhaps there is need of a new term, or perhaps the term needs to be redefined to encompass the practices of local governments.
  • Participatory media: participatory media in this context refers to the tools and processes by which the citizen communicates with and accesses the eGovernment referred to above. This relies on participatory culture, which links strongly to to participatory journalism (and hyperlocal journalism).

Key theorists

  • Jay Rosen, who theorises the “people formerly known as the audience” in a media context. These phrase could be rewritten as the “people formerly known as the citizen” in that the idea of a citizen as someone who votes once every few years is uprooted by opportunities to continually participate in government processes.
  • Henry Jenkins and Howard Rheingold have both both written extensively on participatory culture.

Methods

This project will involve development of a framework to collect and analyse data from Councils including published documents and plans that are both broad and related specifically to eGovernance. In addition to analysis of these documents, I anticipate that there will be surveys and focus group research with Councillors and Council-staff. The existing literature on e-Gov, and other research on local governments, will also be useful.

Significance

This study is intended to have a definite impact on the participatory media practices of local government authorities, both in New South Wales and elsewhere. It will develop a framework for effective use of participatory media which is intended to guide local governments in their thinking about e-governance and participatory media. Further, the challenge to the efficacy of the term ‘e-governance’ could have wide ramifications in communications, media and political academic circles.

If Fairfax Falls, What of Rural Papers?

The extraordinary developments at Fairfax have been well-covered throughout the Australian media and blogosphere. In particular, the Jonathan Green on The Drum, Andrew Jaspan in The Conversation and Eric Beecher in Crikey are very good articles, full of insight and context. But, if Fairfax falls, what will become of rural and regional papers? Or, perhaps more pertinently, what will happen to those papers during the process? Bloggers, The Conversation and the ABC might be able to pick up some of the slack at a national level, but they cannot hope to replace the (often) single-source media voices in many rural and regional markets.

Fairfax announced job cuts to sub-editing positions at the Illawarra Mercury, the Newcastle Herald and their affiliates only a few paltry weeks ago. Those cuts seem miniscule compared to the 1900 across the country and it is now doubtful those cuts will be all that regional mastheads will face.

Newspaper industry marketing body The Newspaper Works says the weekday editions of The Age, The Sydney Morning Herald and The Australian collectively dropped 10.6% readership in the year to March 2012. The worst performer of these three was the SMH, which lost 13.6%.

In contrast, Australia’s regional papers dropped only 6.5%. Ironically, in NSW the best and worst weekday performers respectively were our old friends the Newcastle Herald (-4.2%) and the Illawarra Mercury (-9%). Only two weekday regional papers surveyed outperformed the Newcastle Herald: the Gold Coast Bulletin (-1.21%) and the Gladstone Observer (-3.7%). The only papers to increase circulation were the Saturday Daily Telegraph (+0.8%), the Saturday West Australian (+0.5%) and South Australia’s weekday The Advertiser (+0.1%). In all, it paints a horrible picture, but regional and national papers are faring much better than the state/metro papers upon which the Fairfax business is based.

Fairfax may evoke some form of devolution with the rural network (Rural Press) and the regional papers (like the Illawarra Mercury and the Newcastle Herald) breaking away from their metro businesses. This approach makes little sense given these papers seem to be performing much better than the SMH and Age. Another option is that non-metro papers are more tightly integrated with Fairfax and take over writing stories for the metros. In my experience, the SMH usually re-writes stories from rural papers rather than publishing them directly, but with fewer editorial staff, content sharing becomes much more likely. Some rural papers already borrow, with attribution, articles from their metro cousins, so further integration is not unlikely.

Should Fairfax fall, many rural and regional areas would be left without their only print news company. In NSW, News Limited has virtually no community newspapers outside of Sydney and given they are facing their own big cuts, they would be unlikely to establish new titles. Of other media, many communities have only local radio stations supplemented by regional television. Media consolidation and ownership seems like a big deal for metro areas, but it is a much bigger issue when there are already only three voices.

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Embiggening Our Understanding

In his seminal work Imagined Communities, Benedict Anderson wrote of the ways nations are constructed – of the common symbols and artefacts that define peoples within national borders. Equally potent are the symbols used to define others within those borders, or to signify they are outsiders. It is the symbols used in The Simpsons to define non-American characters that will be the subject of my thesis.

I thought the term ‘non-American’ was problematic, for a whole range of reasons. And it is. But in the context of Anderson’s theory, it makes perfect sense. His work is all about nationalism and national communities, so it works well in this context.

By studying The Simpsons – a cultural product to which so many have given so much – I hope to discover something about how Americans interpret our (being non-Americans’) place in the world and, by extension, how they interpret themselves. It will not, of course, provide a comprehensive or definitive text by which all American cultural products and attitudes can be judged, but it should contribute something to the overall picture. It is not American exceptionalism that is under examination here, but the unexceptional aspects of one of the most enduring, penetrating and overtly American cultural products that exists. It is the everyday depictions of a particular subset of characters within the show, and I hope to demonstrate something of that culture, and its view of others.

The Simpsons, Episode 1

UPDATE: If you’ve come to this post looking for information about content analysis, you might be better served looking here.

This blog is about to have a new regular topic because I agreed on my thesis focus topic with my supervisor today and I’m keen to document the whole process. There will be two types of posts. The first type will be tagged ‘reflections’ and will discuss the process of preparing, researching and writing the thesis. The second type will be snippets of the research itself, and other notes and ideas that won’t be part of the final work.

Without further ado, the topic will be ‘representations of non-American characters in The Simpsons‘. It will take some refining to narrow this down into a workable topic for an 18,000 word thesis, but I’m really keen for it. The research could go in a number of directions. It could look at visits by the Simpson family to foreign countries, portrayals of the recurring non-American characters (Apu, Willie, Ooter), or changes over time. It could even be a combination of all of these.

Of course, there are a lot of contentious issues in this topic, including the obvious one of how the American and non-American characters are defined. I’m keen to explore the whole issue of the cultural relationships aspect more so than getting involved in strict definitions.

I’ll get to apply a whole heap of research skills, including textual and content analysis, aspects of social studies, and maybe even some focus groups. I’m also really pleased to be working with Dean Chan as my supervisor. I couldn’t ask for a better, or friendlier guy. It also suits his background quite well, which is helpful. Dean even suggested I might be able to give a guest lecture to his 2nd years, which is a really great opportunity.

The project will give me a great chance to examine this influential cultural text from a whole new perspective, demonstrate my ability to really analyse media texts, and hopefully expose some interesting aspects to mediated inter cultural communication. Plus, it gives me a good chance to watch 500 episodes of my favourite TV show.

I’d be grateful of any advice or any useful sources or research anyone can point out.

A Right Proper Media Mogul

I have been a little quiet on social networks in the last few weeks, because I’ve been working quite a lot on setting up my first real company: The Fat Tulip Communications and Media Pty Ltd.

The Tulip is intended to be a broad-based media and digital media agency. It will leverage my skills with those in my network to create all sorts of media. The business is designed to allow me to explore my own passions and interests in digital and mass media. It is intended to offer a professional service to clients, while at the same time being a vehicle for my own new projects and ideas.

Some of those ideas include:

  • Photography projects;
  • iOS and Android app development;
  • Local news media websites;
  • Theatre; and
  • Various niche blogs.

If you’re interested in participating in/partnering with me on any of these ideas, please get in contact.

The name came from a friend, who described the large concrete tulip at the centre of Bowral’s Corbett Gardens as the fat tulip. I loved it, and quickly borrowed it for my own purposes. I first purchased the domain name TheFatTulip.com.au (which will redirect to TheFatTulip.com from December 10) early this year. I set it up as a local news website for the Southern Highlands. However, I soon realised I didn’t have the time to really devote to the site and it lay mostly dormant. During that time, I was still actively tweeting and retweeting local news from @TheFatTulip.

For the last few months, I have been working on a business plan for a communications and media agency that allowed me to employ the full range of skills from my degree. It became an obvious idea to link the two, and thus The Fat Tulip was born. I’m really looking forward to where it goes.

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