Meme Streets: Overcoming the Virus

Tweet Why rethinking memes might help inoculate against the viral marketing disease. A meme is rather like pornography — you don’t necessarily know what it is but you know it when you see it. And yet, it is possible to set out some general descriptions of the kinds of meme that circulate online and upon which business ...

AGL Responds

Tweet Shortly after I posted my piece on AGL’s marketing tactics, I received a call from an AGL marketing rep. He was able to explain why my original cold caller had gotten it so badly wrong, and that AGL wasn’t out to deceive customers. Essentially, the system had broken down within the call centre, and ...

A Rotaract Weekend

Tweet The Rotaract Club of the Southern Highlands has a busy weekend: Our trivia event So You Think You Know Christmas on Friday night was successful. While fewer people came along than we might have hoped, everyone had a really great night. We raised about $200, which the club has decided to donate to the ...

The Noob Guide to Online Marketing [Infographic]

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