Tag Archive for honours

A Simpsonised Year

I’ve wasted half my life, Marge. You know how many memories I have? Three! Standing in line for a movie, having a key made, and sitting here talking to you. Thirty-eight years and that’s all I have to show for it! – Homer Simpson, The Wizard of Evergreen Terrace

At the end of a long-ish year, I’m very happy to have handed my honours thesis in. Now, the nerves are setting in as I wait to hear about the marks.

The work turned into a response to Michael Billig’s call for more detailed examination of banal nationalism in the everyday and the popular. It also dealt extensively with Benedict Anderson’s theory of imagined communities. I was able to map the representational practices of nation in the show, and especially those presenting the United States. I highlighted exclusionary practices in the representation of nations, pointing out that nations were often described as much in opposition to other nations as they were in any positive sense. Certainly not a world-changing piece of work, but worthy I think of the effort.

I wouldn’t have even been back at uni this year if not for the encouragement of my nan. She wanted me to make the best I could of myself, and with very few people in our family ever having obtained any higher qualifications, she really wanted me to push ahead with my PhD. Nan passed away less than a day before I handed this thesis in, but I was lucky enough to have the chance to show it to her and tell her I had finished it. Below is the acknowledgements section from my thesis, which includes my public tribute to my nan for her role in my life. I was able to talk more about her life and her influence on our entire family at her funeral.

Acknowledgements

Well, this certainly seems odd, but, hey, who am I to question the work of the Almighty? Oh, we thank you Lord for this mighty fine intelligent design! Good job! 

- Ned Flanders, ‘The Simpsons Movie’

As much as Ned Flanders might disagree, there is rarely only one being involved with the creation of anything worth being thankful for. Ned failed to notice that the multiple-eyed purple squirrel he talks about in the quote above was the product of a whole heap of (toxic) stuff being spewed out into the atmosphere and mixing with some pre-existing elements. This work started as a bunch of ideas in my head about the role of ‘the media’ (that big amorphous conceptual beast that no-one can quite define) in shaping ideas about other big concepts. Without giving ‘the media’ too much credit for their role in establishing and contesting such concepts, it does seem that many people take strong heed of the content produced. One of my favourite media artifacts is, of course, The Simpsons, and it then seemed logical to ask some questions about what Springfield had to say about the world. Thankfully, I found in Dr Dean Chan a supervisor who was very happy to guide me through those questions, usually by asking well chosen and carefully worded questions of his own. My thoughts poured out onto paper and, like the waste from the Springfield Nuclear Power Plant, mixed up with other stuff that was lying around. Somehow, it flowed through the work of those scholars of nation who have meant so much to the theoretical frameworks in this project. Through the whole process, Dean was there to mop it up and keep it flowing away from disaster. Without Dean, and not to labour the analogy too much, I would have been like Rainier Wolfcastle flailing about while several tons of sulfuric acid raced toward him in the episode Radioactive Man. The goggles would have done nothing. For his support and guidance, Dean has my gratitude and thanks.

Thanks also to my partner Meghan. Like a Marge to my Homer, she has been a long-suffering party to my schemes and ideas, no matter how half-thought and risky they seem. She has supported me financially, emotionally and academically in this endeavour and I hope the result is worth it for her sake at least as much as mine.

Finally, thanks also to my family. My brother, parents and grandparents have always been there for me and I would not have been able to achieve half as much without their love and support. In particular, my grandmother Olive has always encouraged me in every aspect of my life. She has been my safety net when needed, and I am sure it was our many Scrabble matches and debates that have taught me to think critically and carefully. I could not have had better training for this project. I am sure that when she tried to stop me watching The Simpsons as a kid, she would not have dreamed that I might have made as much use of it as I have.

Simpsons Resources

I’m going to update this post as I go with useful resources for my thesis.

  • Springfieldians Twitter List: I set up this list and added to it tweeps who are: “Inhabitants, observers and contributors of Springfield.” That is, the tweeps on the list are either Simpsons fans, accounts (claiming) to be Simpson’s characters, or people who work on the show.
  • Simpsonology: a website and blog by two American academics.

The Simpsons, Episode 1

UPDATE: If you’ve come to this post looking for information about content analysis, you might be better served looking here.

This blog is about to have a new regular topic because I agreed on my thesis focus topic with my supervisor today and I’m keen to document the whole process. There will be two types of posts. The first type will be tagged ‘reflections’ and will discuss the process of preparing, researching and writing the thesis. The second type will be snippets of the research itself, and other notes and ideas that won’t be part of the final work.

Without further ado, the topic will be ‘representations of non-American characters in The Simpsons‘. It will take some refining to narrow this down into a workable topic for an 18,000 word thesis, but I’m really keen for it. The research could go in a number of directions. It could look at visits by the Simpson family to foreign countries, portrayals of the recurring non-American characters (Apu, Willie, Ooter), or changes over time. It could even be a combination of all of these.

Of course, there are a lot of contentious issues in this topic, including the obvious one of how the American and non-American characters are defined. I’m keen to explore the whole issue of the cultural relationships aspect more so than getting involved in strict definitions.

I’ll get to apply a whole heap of research skills, including textual and content analysis, aspects of social studies, and maybe even some focus groups. I’m also really pleased to be working with Dean Chan as my supervisor. I couldn’t ask for a better, or friendlier guy. It also suits his background quite well, which is helpful. Dean even suggested I might be able to give a guest lecture to his 2nd years, which is a really great opportunity.

The project will give me a great chance to examine this influential cultural text from a whole new perspective, demonstrate my ability to really analyse media texts, and hopefully expose some interesting aspects to mediated inter cultural communication. Plus, it gives me a good chance to watch 500 episodes of my favourite TV show.

I’d be grateful of any advice or any useful sources or research anyone can point out.

Honours, here I come

memeformje1

My honours research proposal, as submitted to UoW:

My honours research will attempt to trace the spread of a variety of memes and motifs in digital media. It will not aim to provide predictive tools – though perhaps some will emerge – but instead to examine the common characteristics of cross-media memes and motifs. The proposed title is Peach is in another castle: cross-media propagation of digital motifs and memes. The reference to the seminal Super Mario Bros. videogames strongly hints at the ludic characteristics of many such memes and motifs, an aspect of digital culture that will feature prominently in the research. This delimiter, coupled with the cross-media specification, will ensure my examples are confined to specific locatable texts. Such confinement will benefit the project by providing a rich context within which to locate the research and ensuring it does not become too unwieldy. Additionally, this aspect of digital media remains largely unexplored in academia.

The place of memes within digital culture is coming under increasing scrutiny, with attempts by academics, bloggers and the press to theorise, predict and measure their spread. In academia, research teams such Xie et al (2011) have critically assessed the spread of visual memes in an ex post facto manner. Their research also proposes tools for measuring the spread and impact of such memes. Bloggers such as Soapscum (2009) have similarly proposed – apparently in jest – formulas to measure and predict memes. One such example is displayed below:

Despite such formulaic attempts to quantify digital memes, they remain elusive. Similarly, other recurring motifs of digital culture are difficult to predict and measure. As such, they promise an interesting field of research, especially in regard to the elusive ludic quality outlined briefly above.

This research will apply a number of communication theories, and may also borrow academic theory from other fields. The Uses and Gratifications model, which emphasises the role of the audience in interpreting and using messages, is appropriate in this field since the further spread of memes and motifs is (likely) dependent upon correct interpretation. Reception theories, which allow for segmented interpretations of media texts are also relevant, and may be applicable to explaining the spread of certain memes and/or motifs. The role of social feedback, and swarm behaviour in influencing the spread and reinforcement of memes and motifs is also worth considering. However, the appropriateness or otherwise of such theories is to be further discussed.

A range of research methods will be applied in this research. The exact methods will be negotiated with my supervisor, but it is likely that some content analysis and qualitative interviews will be required. This kind of research is unlikely to require large-scale collection of quantitative data from individual subjects through surveys or similar methods. However, quantitative data concerning the spread of particular memes (especially through the internet) may be sought.

(* I have excluded a paragraph relating to my proposed honours supervisor.)

References:

  • Soapscum, 2011, ‘MemeRev 1.0’, Soapdish [blog], accessed online 07/12/2011, available: http://goo.gl/kcv5A.
  • Xie, L., Natsev, A., Kender, J., Hill, M., & Smith, J. 2011, ‘Tracking Visual Memes in Rich-Media Social Communities’, Proceedings of the Fifth International AAAI Conference on Weblogs and Social Media, accessed online 07/12/2011, available: http://goo.gl/6K2kt.

 

I’d Be Honoured

As I near the end of my undergraduate degree, I have started to consider whether to add honours to my qualification. I have been encouraged by a number of my lecturers to consider honours. I have good marks and I’m interested in further, research-based qualifications in the future.

Nonetheless, at the moment, I wonder whether pursuing another year of study is the best option. I just turned 25, and I have a good job. I have business interests I want to pursue and I have a range of community service activities underway as well. A year of honours in my degree consists of a 15-18,000 word thesis and a couple of coursework based classes. The coursework could jeopardise my job, while the broader time commitment means I would have to cut back on other commitments. Also, my brother is getting married toward the end of next year, just about the time my thesis would be due. As best man, I’m wondering how much time I will need to keep aside for him.

This year, I have spent a lot of time working on Grease and Rotaract while finishing off my undergrad degree and working. So, I know that I can juggle things. However, these commitments have cost me time in other areas. I would have liked more time for Rotaract and my role with the Southern Highlands Foundation requires more time than I am giving it.

If I was to do honours, my research would focus on the use of digital media by charities and non-profits. Its a topic I’m really interested in, and I think there is a lot of work still to be done in the area. I also have some significant experience in both fields, so that is a useful start.

It looks like I have some thinking to do!

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