Archive for Media

If Fairfax Falls, What of Rural Papers?

The extraordinary developments at Fairfax have been well-covered throughout the Australian media and blogosphere. In particular, the Jonathan Green on The Drum, Andrew Jaspan in The Conversation and Eric Beecher in Crikey are very good articles, full of insight and context. But, if Fairfax falls, what will become of rural and regional papers? Or, perhaps more pertinently, what will happen to those papers during the process? Bloggers, The Conversation and the ABC might be able to pick up some of the slack at a national level, but they cannot hope to replace the (often) single-source media voices in many rural and regional markets.

Fairfax announced job cuts to sub-editing positions at the Illawarra Mercury, the Newcastle Herald and their affiliates only a few paltry weeks ago. Those cuts seem miniscule compared to the 1900 across the country and it is now doubtful those cuts will be all that regional mastheads will face.

Newspaper industry marketing body The Newspaper Works says the weekday editions of The Age, The Sydney Morning Herald and The Australian collectively dropped 10.6% readership in the year to March 2012. The worst performer of these three was the SMH, which lost 13.6%.

In contrast, Australia’s regional papers dropped only 6.5%. Ironically, in NSW the best and worst weekday performers respectively were our old friends the Newcastle Herald (-4.2%) and the Illawarra Mercury (-9%). Only two weekday regional papers surveyed outperformed the Newcastle Herald: the Gold Coast Bulletin (-1.21%) and the Gladstone Observer (-3.7%). The only papers to increase circulation were the Saturday Daily Telegraph (+0.8%), the Saturday West Australian (+0.5%) and South Australia’s weekday The Advertiser (+0.1%). In all, it paints a horrible picture, but regional and national papers are faring much better than the state/metro papers upon which the Fairfax business is based.

Fairfax may evoke some form of devolution with the rural network (Rural Press) and the regional papers (like the Illawarra Mercury and the Newcastle Herald) breaking away from their metro businesses. This approach makes little sense given these papers seem to be performing much better than the SMH and Age. Another option is that non-metro papers are more tightly integrated with Fairfax and take over writing stories for the metros. In my experience, the SMH usually re-writes stories from rural papers rather than publishing them directly, but with fewer editorial staff, content sharing becomes much more likely. Some rural papers already borrow, with attribution, articles from their metro cousins, so further integration is not unlikely.

Should Fairfax fall, many rural and regional areas would be left without their only print news company. In NSW, News Limited has virtually no community newspapers outside of Sydney and given they are facing their own big cuts, they would be unlikely to establish new titles. Of other media, many communities have only local radio stations supplemented by regional television. Media consolidation and ownership seems like a big deal for metro areas, but it is a much bigger issue when there are already only three voices.

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Springfield Revealed [Revised]

I published a version of this post a couple of days ago. This one is much more detailed and refined. I wrote it up for The Drum, but it wasn’t wanted. You get it here instead :)

The Simpsons fan world is abuzz with the news Matt Groening has revealed the real Springfield is near his hometown in Oregon. Except it’s not. Springfield is stateless. For anyone to say otherwise is grand delusion. It is a delusion that has been picked up by media outlets all over the world – not least by our own Fairfax press and the ABC.

The revelation that Springfield, USA, borrowed its name from Springfield, Oregon, is not new either. Groening grew up in Portland, to the north of Springfield, and has revealed previously that many aspects of his childhood hometown have influenced The Simpsons. Most obvious is that the Simpson family themselves are named after Groening’s own family, while the street name Evergreen Terrace and various character names were also borrowed from Portland.

Groening made his grand revelation in an interview with The Smithsonian Magazine, and what he actually said is a long way from what has been reported in headlines and lead paragraphs. “The only reason [for the name Springfield] is that when I was a kid, the TV show “Father Knows Best” took place in the town of Springfield, and I was thrilled because I imagined that it was the town next to Portland, my hometown,” Groening said.
“When I grew up, I realized it was just a fictitious name. I also figured out that Springfield was one of the most common names for a city in the U.S. In anticipation of the success of the show, I thought, “This will be cool; everyone will think it’s their Springfield.” And they do.”

Of course they do, and that is just the point. In 23 seasons, writers have consistently dropped hints as to the location of the town, but many of those hints have been conflicting and contradictory. In The Simpsons Movie, the Simpson’s God-bothering neighbourino Ned Flanders reveals that Springfield’s state borders Ohio, Nevada, Maine and Kentucky. Any state to border those four would need to be half as big as the continental US. It also has a sea-faring port, a large canyon, snow-capped peaks, national parks and a large lake.

The number of real Springfields in the USA is an important aspect of its appeal, as Groening revealed. Since Springfield is meant to be any town and every town, it must everything that residents could need. Springfield is ably catered for with its own radio and television stations, significant heavy industry, tourist attractions, the Republican Party Headquarters, schools, universities, hospitals and an international airport. These attractions are important, because they mean the community of Springfield can be self-contained.

Springfield itself is one of the more significant characters in the show, because it provides a comforting, fulfilling presence. Since it has everything, there is never a need to leave Springfield – though the Simpsons do leave regularly. In an increasingly uncertain world, Springfield provides the safety and support that Americans need. It reaffirms American family values and assures them that everything will be okay, because Springfield will always be there.

Importantly, the Simpson family is part of a larger community – in one sense it is a community that represents every American. Springfield is, in a very real way, America itself. The town embodies those family and community values that Americans seek refuge in when faced with the unknown. In turn, this is reflected also in the family. For all Homer’s failings as a father and a worker, he is still there and still trying to do his best. Groening ties his Homer with the tale-teller from The Illiad and The Oddyssey, saying: “even though he is getting kicked in the butt by life, he is his own small hero.”

Homer Simpson is never violent toward Marge. Groening covered this in his interview as well: “The only thing he [Groening's father] said was that Homer could never, ever be mean to Marge. He said that was a rule… I thought that was a good note. I don’t know if that is a rule that has ever been articulated to people who work on the show, but everyone just gets it.” Homer’s gallantry is not limited to the women in his life. In one famed episode, he jumps Springfield’s canyon on Bart’s skateboard to stop his son from doing it.

In Springfields all across the US, fans of The Simpsons can find some comfort in Groening’s words and creations. Homer might not be in charge of safety at their power plant, but he is there in their imperfect but mostly good neighbours. The message of The Simpsons, though it might have been missed by the world’s media, is aimed squarely at every day Americans.

I’m A Simpson

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Embiggening Our Understanding

In his seminal work Imagined Communities, Benedict Anderson wrote of the ways nations are constructed – of the common symbols and artefacts that define peoples within national borders. Equally potent are the symbols used to define others within those borders, or to signify they are outsiders. It is the symbols used in The Simpsons to define non-American characters that will be the subject of my thesis.

I thought the term ‘non-American’ was problematic, for a whole range of reasons. And it is. But in the context of Anderson’s theory, it makes perfect sense. His work is all about nationalism and national communities, so it works well in this context.

By studying The Simpsons – a cultural product to which so many have given so much – I hope to discover something about how Americans interpret our (being non-Americans’) place in the world and, by extension, how they interpret themselves. It will not, of course, provide a comprehensive or definitive text by which all American cultural products and attitudes can be judged, but it should contribute something to the overall picture. It is not American exceptionalism that is under examination here, but the unexceptional aspects of one of the most enduring, penetrating and overtly American cultural products that exists. It is the everyday depictions of a particular subset of characters within the show, and I hope to demonstrate something of that culture, and its view of others.

The Plane, Sir, The Plane

It seems a near certainty that a second Sydney airport will be built soon. If only they could agree on a site!

The recently released Joint Study on Aviation Capacity in the Sydney Region [PDF] proposed Badgerys Creek once again as the best option. However, Transport Minister Anthony Albanese quickly ruled that out. Instead, Wilton – the report’s ‘second best’ option – seems the clear favourite. The town has clear access to the Hume Highway, and is quite close to the main southern railway line. However, it is also near water catchment areas (ironically, the site is identified in the report by the names given to its two Sydney Water dams) and flights would take off and land over Wollongong’s Northern Suburbs. The proposal has alarmed residents of the Macarthur area. Wollondilly Shire’s Mayor has also spoken out against the proposal. The Wilton airport would be inside his Council area.

Further up the hill away from Sydney, the Southern Highland News rejoiced at the suggestion, hoping it could bring economic opportunity for the region. But residents in the Highlands should be careful what they wish for. The Government ruled out Badgerys Creek based on local opposition, and if there is enough opposition to Wilton, they could backflip again. In the report, the Southern Highlands (defined as “Mittagong, Moss Vale, Berrima and surrounds” on page 186) was identified as one of the seven most preferred sites. If enough of a Highlands-based support for the Wilton site is developed, the government could well assume it might be wanted closer to home. After all, the same road and rail advantages apply, and the airport itself could be built further away from dams. Sites that spring to mind include land west of Mittagong beyond the existing airport, around Yerrinbool, or even between Berrima and Moss Vale (right next to the mostly under-utilised economic enterprise zone).

For what it’s worth, I still think a Canberra airport expansion is the best option, provided it is accompanied by a high speed rail link to Sydney.

What are your thoughts?

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