When Big Media Aren’t the Biggest

Visual.ly has just released a bunch of tools that allow users to display stats from Twitter and Facebook in infographics. I used one of the tools to compare the Twitter accounts @Rotary and @Rotaract. Rotary monstered Rotaract on almost all the measurements. While on one hand the results were unsurprising, on the other hand they do pose some questions. Rotary has a much bigger profile than Rotaract around the world, so it is not surprising to see they have more followers. However, Rotaractors are Gen-Yers and it would be fair to assume they have a higher level of engagement with social media than Rotarians do. I’ve only had a cursory glance at the stats, as there really are other things I need to be doing right now.

If you see anything interesting, point it out.